Among Psy's many endorsement deals is the Jinro brand's popular Chamisul variety of soju, the traditional Korean alcoholic drink.
On April 27 a giant billboard advertisement went up in Los Angeles with the tag line, "K-Pop K-Shot."
On the billboard, Psy is seen in his trademark sunglasses wearing a lime green suit to mimic the color of the soju bottle. He is in a mid "Gangnam Style" dance pose with a bottle of the popular Korean spirit in his right hand.
The advertisement went up just in time for Psy's visit to the United States.
He first arrived in New York City on April 25 to work on some promotional activities and to receive an award at the Tribeca Film Festival.
Psy then went southward to Washington DC this past weekend as a guest of CBS News for the Foreign Correspondents Dinner at the White House.
He is currently in LA for more activities to promote his latest single "Gentleman," but will return to New York next month again for more TV appearances.
In February, as part of their ad campaign for Chamisul, Jinro released a five minute video with Psy, a 13 shot soju challenge drinking game. In the video Psy goes through a variety of (rather unique) ways to consume the popular beverage.
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